The latest competition to the Apple iPhone, which is offered exclusively through AT&T, is the Google Droid, which is being offered through Verizon. The Google Droid phone, manufactured by Motorola, is the latest smart phone to try to overtake the iPhone as the number one smart phone on the promote, but that is not such an simple task. The iPhone is already well established in the promote place, has proven to be a high quality product, and has an extensive number of apps that are available for users. The Google Droid is also a fantastic quality phone, and offers many applications as well, but it subdue may not be as excellent as the iPhone.
News about the Droid first hit the internet this summer when pictures and information started showing up on various sites. This helped start a buzz about the Droid, as many people started speculating on-line about what the finished product would look like, and what applications it would offer. When the Droid was formally introduced users saw that the finished product offers a 3.7inch screen, a full keyboard, a 5 mega-pixel camera, and internet access, as well as many other fantastic applications and facial appearance.
The Droid also has the strength of three major technology companies in the rear it, Verizon, Google and Motorola, which helps make it an impressive device. These companies believe that together they will be able to compete head to head with the iPhone and win. The Droid is technically advanced from both a hardware and software perspective, but some people are not sure if it can overtake the dominant iPhone.
The Droid was strategically released this November to coincide with the holiday shopping season. Despite the fantastic facial appearance available on the phone, and the choice to target holiday shoppers, but, the advertising for the Droid has not been fantastic, which means many people may not even be aware that the product exists. The television advertising has been limited, and very vague, not providing much information about the product at all.
When the iPhone was first released it was major news. Here was a large marketing campaign, and many local television stations provided additional advertising by spending time covering the people waiting on lines to buy the phone on the first day. The Droid is a fantastic phone, but the inadequate advertising and coverage will hinder its ability to compete with the iPhone on the level that Google, Verizon and Motorola are hoping for.
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